From the dawn of time, people have used stories to convey a message. Whether it was via cave painting, fairy tales, sign language, silent movies, written word and speech. Throughout the history of human existence, stories were told to transfer knowledge from one individual to another. Stories have the ability to captivate the audience, whether it is the lessons we learnt, journeys we embarked on, knowledge we gained, celebrating our culture etc. Storytelling has the innate ability paint pictures in our minds and inspire our actions.
In the context of Marketing & Communication today, Storytelling is one the most powerful ways to breathe life into a brand because it enables brands to communicate the core reason behind WHY your business exists; WHY you have developed products and services; WHY you fulfil a consumer need better than anyone else. It is not about passing information but more about conveying emotions, experiences and needs, with the ultimate result of getting your audience to respond to your message and take action on it.
There exist many ways to tell a story - Data Driven Storytelling, Mini Ads (like the display ads you see on social media), Consumer-led Storytelling, Philanthropic Storytelling, Immersive Storytelling, Foundation Storytelling, Crisis Storytelling etc. Whatever the route, the story must create, build and reinforce a human connection.
Here are our guidelines towards creating impactful stories that resonate with consumers:
In the “New Normal” for businesses - creating, delivering and sustaining long term value outweighs the growth waves from the past that were heavily dependent on ‘pushing’ (with money, resources, time, efforts etc). Consistent Momentum and Predictability is now part of the “New Normal” for creating Sustainable Business Growth. This is where we can help your business and you recreate the necessary momentum needed to thrive in the new normal.
Would you like to improve your marketing and sales efficiencies?
We can help you double maybe triple your revenues. All it takes is a 45 minute discussion with us and it doesn't cost you anything!. The second thing that we're going to do of you, is to create a custom built, strategic go-to-market growth plan to achieve your businesses growth agenda.
Sounds interesting? Here's how it will work
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You click the link below and fill out a short application form
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We schedule a video call and go over your business. This is to help us understand the business challenges you're facing, what your goals and ambitions are, what you've tried doing, what you've planned to do etc
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We come back to you within a few days with a Strategic GTM Growth Plan to help you reach your goals
Caveat, this offer is not for everybody. In order for this to work:
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You must be the owner of the business.
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You must already have a running and profitable business for at least 5+ years (which means that you must have a steady flow of leads and customers).
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You must have a good solid product/ service with a good market reputation.
If your business meets these criteria; feel like this is right for you and want to talk to us fill out the form below to schedule your 100% free GTM Growth Appointment.
SCHEDULE YOUR 100% FREE GTM GROWTH APPOINTMENT
Trigger Worldwide is a Brand Marketing Agency, built specifically for businesses to create Sustainable Growth. Our proprietary tools and process methodologies harness Technology, Creativity & Innovation, leverage Economic Drivers and Consumer Beliefs to help businesses overcome marketing inefficiencies and achieve their Growth Agendas.
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