PLOT STRATEGIES FOR BUSINESS GROWTH
Traditionally businesses has always utilised a SWOT Analysis & Strategy to guide them towards achieving business goals for Growth.
These are things that our organisation does particularly well. Discovering these factors could be arrived at by simply asking yourself pertinent questions like:
What do you do well?
What resources can you draw on that would make you unique?
What are your strengths that others recognise?
These are things that are inherent features of your organisation. You can arrive by asked a few key questions like:
What could you improve?
What are the resources that others have that you lack?
What are the weaknesses that others are likely to see?
These usually arise for situations outside your organisation or arise as developments in the market you serve. You can arrive at them by simply asking yourself pertinent question like:
What opportunities are open to you?
Which trends could you take advantage of?
Where can you turn your strengths into opportunities?
These are obstacles that business face that can negatively affect your business. Discovering them is just a matter of asking the right questions like:
What threats could harm you?
What actions are your competition doing that could become threats to you?
Which weaknesses expose you to new threats?
These 4 quadrants form the base of a company's growth strategy. However if you were to look closer at these quadrants, they relied heavily on looking inwards.
WHAT BENEFIT IS TO BE HAD BY LOOKING INWARDS WHEN THE OUTSIDE WORLD HAS SHIFTED?
Is there another way in which businesses could rediscover and achieve their full potential? What can business do to pivot in times of Volatility, Uncertainty, Complexity and Ambiguity? How could businesses create order from the chaos? Could Volatility be turned to Vision, Uncertainty to Understanding, Complexity to Clarity and Ambiguity to Agility?
Understanding what is Driving the Volatility and Uncertain in your business, the Effects of Ambiguity and Complexity on your business and the Demands that need to be made, is only part of an effective growth strategy.
Leveraging a PLOT Strategy could be the disruptive innovation needed to take your business from survival to explosive growth.
A PLOT Strategy focuses around the Customer: what are their needs and solving their problem without being bound to the old beliefs of Strengths and Weaknesses of the organisation. Walking away from these self-imposed boundaries allows organisations to become positively disruptive in their approach to understanding the environment, their customers' needs and their solutions to solve those needs. Yes, this could result in walking away from some customers in order to run towards a more inspired future for your business.
Who are the people your organisation is solving problems for?
What is the Value Proposition your organisation will create?
What kind of learning, innovations, problem solving does your organisation need to produce to solve those problems?
Where do current growth opportunities lie?
What kind of transformation is required to bring about the "Dream" that your organisation aspires to achieve?
Companies that rapidly evolve during times of volatility, uncertainty, complexity and ambiguity are those that transform quickly to meet the changing needs of their customers. Making Learning and Innovation integral to the core of an organisation can be the difference between no future and an inspired future.
Trigger Worldwide is a Brand Marketing Agency, built specifically for businesses to create Sustainable Growth. Our proprietary tools and process methodologies harness Technology, Creativity & Innovation, leverage Economic Drivers and Consumer Beliefs to help businesses overcome marketing inefficiencies and achieve their Growth Agendas.
“CREATE AN INSPIRED FUTURE FOR YOUR BUSINESS”
~ Trigger Worldwide