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Need Help To Grow Your Business?

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MAKE YOUR STARTUP SUCCESSFUL, DESIRABLE AND PROFITABLE FROM DAY 1.

Give your startup an unfair competitive advantage with customer centric strategies and GTM campaigns that create value differentiation and brand loyalty.

CREATE SUSTAINABLE BUSINESS GROWTH

Whether you are planning to start a new business, or have been running your business for a few years there are quite a few things that you might feel you don't know or could be doing better. It could be from Business Planning, Branding, Go-to-Market Strategy, Idea Generation, Business Scaling, Sales & Marketing or Fund Raising.

As entrepreneurs, we empathize with your growth pains and current limitations. As business professionals with almost 100+ years of collective experience with Global Agencies and managing clients across industries (including Startups), we bring extensive domain and process knowledge to help you create Sustainable Business Growth for your Startup.

Our approach for you is to work one-on-one with you, helping you to quickly fix gaps, prevent your business from falling into spirals, open new doors so that you can move to the next stage of your business growth and inspire you to make your dreams a reality.

WHAT WE CAN DO FOR YOUR STARTUP?

A Brand Logo & Identity Design
Product Packaging
An Ecommerce Interactive Website
Sell on Marketplaces
Sell in Modern Retail
Develop and execute Digital Marketing
Business Forward Planning
Creative Campaign Development
Lead Generation Strategies and Tactics
Startup Funding / Early Stage Investors
Business and Brand Advisory Services

WHY YOU SHOULD WORK WITH US?

Our robust methodology helps business owners attract new potential customers, engage more effectively with existing customers, devise long-term business plans that contribute to bottom line and top line growth. Our robust collaborative processes empower businesses offering products or services to overcome pain points to create successful business growth ideas. Our proprietary tools and process methodologies harness Technology, Creativity & Innovation, leverage Economic Drivers and Consumer Beliefs to help businesses achieve their Growth Agenda’s.

Our advisory board spans across the Agriculture, Automotive, Financial, FMCG, Healthcare, Manufacturing, Retail & Technology sectors.

Need Help To Grow Your Business?

Would you like to download our 'Marketing Acceleration' Playbooks?

14 Strategies for Business Success During Difficult Times
24 Lead Generation Strategies To Drive Awareness and Engagement
26 Simple Ways to Measure Effectiveness in Marketing for Powerful Growth
36 Powerful Marketing Tactics That Actually Energize Growth In Your Marketing Funnel
Ways to Unlock Irresistible Customer Value With Your Brands Archetype

Yes, I want them

Need Help To Grow Your Business?

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Avoiding Startup Mistakes for Business Growth

Becoming an entrepreneur can seem like a scary, high-risk journey. A journey that is filled with unpredictability and an adventure that most people prefer not to take. For those who do take the leap into the unknown battlefield of business, the dream of creating an Inspired Future for themselves and leaving a legacy can be most rewarding.

smart man standing

Logo Design for Business Growth

People are predominantly visual in nature and therefore logos give businesses the opportunity for people to recognize the brand and differentiate the business from competitors. Brand logos are the first impression for new customers. They communicate a business’s personality, create recognition, boost loyalty and also contribute towards building trust.

Man giving business card

Branding & Brand Identity for Business Growth

There are many approaches that professional branding agencies use to create and then narrow down on a Name; segregating Good Names from Great Names.

BUT WHERE DO YOU START?

Brand Naming and Identity Design is a delicate bend of both - Art & Science. Your brand name is the first impression and continues to evoke a positive emotional response with internal and external stakeholders and customers. The most powerful brand names connect with and move people to buy because they are based on familiarity and concepts these people understand and appreciate.

designer working and smiling

UI UX Design for Business Growth

UI Design (i.e. User Interface Design) focuses on ways to improve the look and interactivity of a website or mobile application, with the sole intention of optimising user experience. Every visual element that appears on the page of a website has a reason and purpose behind its presence on the website. UX Design (i.e. User Experience Design) focuses on optimising the satisfaction of the user when they interact with the website or application. UX design revolves solely around customer-centric development. Elements like Page Speed, Responsiveness, Personalisation, Multi-lingual etc. all contribute and impact the overall user experience.

Man looking through door

Revenue Models for Business Growth

Businesses in general are 'for profit'. It they weren't they would be hobbies. Furthermore, it's not money that makes the world go round; it’s the businesses revenue model. As a business owner or leader, regardless of how good your product or service or app is, it’s only useful and helpful to the future of your company when there are paying customers.

couple reading to child

Story Telling for Business Growth

From the dawn of time, people have used stories to convey a message. Whether it was via cave painting, fairy tales, sign language, silent movies, written word and speech. Throughout the history of human existence, stories were told to transfer knowledge from one individual to another. Stories have the ability to captivate the audience, whether it is the lessons we learnt, journeys we embarked on, knowledge we gained, celebrating our culture etc. Storytelling has the innate ability paint pictures in our minds and inspire our actions.

woman using credit card and buying online

Stop Selling from your What and Start Selling from your Why

Businesses always tend to communicate to their consumers from WHAT they do. In some case they are able to explain even HOW they do it. They however almost never communicated WHY they do it.

Communicating from the WHY of your brand makes all the difference. Not only does it work for your prospect consumers but it also gives purpose and direction for your internal teams.

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Marketing Funnels for Business Growth

For any business to thrive and have an inspired future, it requires that its bottom line be as healthy as possible. One of the many ways that businesses fuel their bottom line is to increase their sales numbers. However, in a world that is facing a health crisis, stiff competition, dwindling margins and changing customer behaviours, how can businesses improve their marketing efforts and maximise ROI?

women working on lapto

Product Pricing for Business Growth

A stable and profitable business is one where A Need Exists, A Viable Solution is Created, A Definitive Value Proposition is Communicated, the Consumer Experience Journey is Frictionless and has a Growing Customer Base. However the current market scenario may not allow for any or all of these. If your product is innovative and revolutionary ~ the risk you face is that consumers don’t know why they need it and how it can help improve their lives. If your product is another option to competitive brands then consumers will benchmark your pricing against the competitors and possibly look for a cheaper option. If your product is already highly commoditised, there is very little room to manoeuver and therefore a revised pricing strategy might be on the cards.

man walking in desert

Buyers Value Journeys for Business Growth

Within a decade the marketing & sales landscape has changed forever. Access to technology - the ability to do research online (comparing prices, videos reviews, social recommendation, product comparison etc). Once done, it is almost impossible for sales teams to undo a consumers decision.

This new behaviour is when Marketing starts incorporating more sales oriented tactics to clinch the sale (instead of aiding the decision process) and Sales continues to blame Marketing for ineffective campaigns. The vicious cycle continues!

woman heart broken

Building Brand Loyalty for Business Growth

Brand Loyalty and Customer Loyalty have been understood and used interchangeably by businesses. However while there is an overlap, there exists a distinction between the two. In India, price sensitivity is usually high and therefore most businesses tend to merge the two concepts. Furthermore, when there are multiple choices for the same product it only escalates the competition to play into pricing strategies to attract and retain customers through a predominantly Customer Loyalty lens.

In order to understand how to make each of these concepts work for your business, let's take a step back to understand their differences; why they are important and how you can leverage them to grow your business.

woman using phone

App Downloads for Business Growth

An industry report by the Statistic Research Department indicated that in India, there were 696 Mn smart phone users in 2020; this number would grow to 760 Mn in 2021 and 820 Mn by 2022. This exponential growth surge (despite the current health crisis) is due to cheaper internet costs, cheaper device costs, customer desire to 'stay connected' and a rising disposable income. Generation Z (16 - 24 yrs old) would contribute 37% of these purchases as they spend between 5 and 6 hours a day on their phones; followed by Generation Y - Millennials (24 - 35). The average Indian spends approximately 3 hrs and 14 minutes on the phone every day.

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Brand Positioning for Business Growth

There is an old saying “If you build it, they will come”; however in marketing and the battle for the consumers mind and share of wallet, this couldn’t be further from the truth.

There are thousands of brands and products in the market all trying to grow their market share by getting more consumers to use their product or solution. How does your brand stack up and stand out against the odds? A key component in your marketing arsenal is Positioning.

man screaming into
megaphone

Brand Tone of Voice for Business Growth

Most businesses quickly design their Logo; define their Vision, Mission, Values; maybe even their Positioning Statements. Very few define their brand's Tone of Voice. In marketing, a brands Tone of Voice is how the character of your business comes through in your words. It's not about the content (what you say) but more about the way you say it and the impression it makes on everyone who reads or hears you.

girl in photoshoot

Brand Imagery for Business Growth

Brand Imagery helps build compelling poetry, convincing narratives, vivid plays, well-designed film sets or descriptive songs. It allows consumers to directly sympathise with characters and narratives as they imagine themselves having the same sense experiences. It can take consumers back to their childhood, transport them to an aspired future, prevent them experiencing a potential concern or provide relief to a present and existing discomfort. As consumers we experience life through all our senses. Hence creating and communicating through strong brand imagery will reinforce Familiarity, Preference and Trust.

woman face paint

Colour Psychology for Business Growth

Marketing is a science and an art; simply because marketers sell solutions to other humans. While physically all humans are the same, the process of decision-making that happens in our minds varies drastically. Words, pictures, wants, needs, desires, fears, beliefs, ideologies, preferences, biases, culture, political view, upbringing etc. all play a subconscious role in not only how we see the world but in our purchase decisions and eventual actions. Colours speak in a language that words sometimes cannot replicate. They subconsciously communicate on an emotional level that can either persuade us positively or negatively as to our actions. Colours act as anchors to the stories that words create. It's almost magical in some ways; and it is with this magic that decisions are often made.

Man singing

Sonic Branding for Business Growth

Branding has typically been associated with visuals (e.g. logos, images, fonts and colours) but as humans we also rely on our other senses, especially sound. In a marketplace that is cluttered with hundreds if not thousands of confusingly similar products and solutions, it becomes imperative to stand out - increase memorability and preference for your brand. The use of sound to trigger a memory, provoke an emotion that customers can associate with a brand without having to see a communication does offer brands a powerful and easy way to remain top-of-mind to their customers.

woman drinking wine

Personal Branding for Business Growth

Whether you are a CXO/ in career transition/ starting a new company or running your own business; your Personal Brand is one of your biggest strengths and most vulnerable assets.
In a country with over 1.3 Billion people, your reputation and managing how you’re perceived can become your biggest challenge. Most people don’t give it a moment's thought and let others define them. While others' opinion of you shouldn’t define or stop you from going after or doing what you want; setting and controlling the narrative is definitely in your own hands.

Need Help To Grow Your Business?

TRIGGER INTEGRATED MARKETING COMMUNICATION SERVICES

STRATEGY

Insights

Consulting

Brand Vision
Brand Positioning
Brand Architecture
Product Pricing Strategy
Brand & Product Launch
Growth Strategy
Idea Generation Workshops
Startup Consulting
Investor Funding

Planning

Marketing Strategy
Campaign Strategy
Consumer Journey
Channel & Media Strategy
Paid Media Strategy

CREATIVE & DESIGN

Creative Strategy and Development

Content Production

Event Production

Creative Design

COMMUNICATION

Communication Strategy and Development

MARKETING & SALES

Go-to-market

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