
Building and growing a businesses irrespective of the size is never easy. Overcoming day-to-day issues and achieving revenue growth doesn't just happen on its own. It requires constant hard work, perseverance, focus, dedication and commitment and most of all a well thought-out business growth plan. So as you go about developing your own business growth plan, you will want to draw from the industry experts who have faced marketing roadblocks, overcome business obstacles, discovered new ways to achieve considerable revenue growth, tap into customer biases and beliefs etc,.
We built Trigger Worldwide with the singular purpose of helping business owners create sustainable business growth, overcome marketing inefficiencies and achieve their business growth plan.
'Triggers' is our monthly e-newsletter that contains a list of business and revenue growth articles we have created for business leaders like yourself to help you navigate the complex and dynamic world of marketing warfare and revenue growth. This collection of business growth articles covering various topics across the Marketing & Sales function, including Growth Strategy, Growing your Business, Cash Flow, Strategic Planning, Identifying Strengths & Opportunities and resolving Weaknesses & Threats, Building for long term Sustainable Growth, Big Idea Generation for Product or Service Industries, Staffing, Technology, Platforms, Building Trust and Transparency, Marketing Metrics, Entrepreneurship, Funding etc.
It addresses Brand Marketing challenges and provides solutions to Real business issues. If you would like us to cover a specific topic that your business is facing, or would like to have a conversation please click the link below.






















The role of marketing (simply put) therefore is to reduce the friction between what businesses have to sell and what customers want to buy. Simple right? Well, yes and no…


"Without data, you're just another marketer with an opinion"
As most seasoned marketers already know, Marketing Research consists of a set of techniques used to collect information and better understand their customers.






In order to understand how to make each of these concepts work for your business, let's take a step back to understand their differences; why they are important and how you can leverage them to grow your business.


Where do they start? How do they choose? What should they use? Some of the many questions answered in this article










Unless your company is working on 'the cutting edge of innovation' it pays to learn to actively listen to your customers. One can argue that if Henry Ford listened to what his customers wanted, he would have had to create faster horses or if Steve Jobs listened to what his customers wanted, we wouldn't have ever had iPhones, iPods, iPads or Apple Music.
One can argue that customers don't know what they want, or that customers are not always right, or that we create for the proactive consumer (i.e. the screaming minority) but the real question to ask yourself is "Does your company have the staying power to wait it out till customers are ready to buy your cutting-edge innovation?"






Whether your decision to turn entrepreneur was fuelled because you admire other entrepreneurs, or want to be your own boss, or want the freedom from a cubicle and away from a 9-to-5 job, or having a higher risk tolerance, or that you don't have another choice, the life, journey, learnings and rewards of entrepreneurship cannot be taught and must be experienced.


It is needless to say that Youtube is popular, content creation is truly king and highly profitable but also that it is a competitive space and it is going to take time, effort and money for businesses that are just starting to leverage Youtube and digital video content to grow.
Well, Rome wasn't built in a day and with the following tips, it should make the journey, highly rewarding and worth the effort.