Building and growing a businesses irrespective of the size is never easy. Overcoming day-to-day issues and achieving revenue growth doesn't just happen on its own. It requires constant hard work, perseverance, focus, dedication and commitment and most of all a well thought-out business growth plan. So as you go about developing your own business growth plan, you will want to draw from the industry experts who have faced marketing roadblocks, overcome business obstacles, discovered new ways to achieve considerable revenue growth, tap into customer biases and beliefs etc,.
We built Trigger Worldwide with the singular purpose of helping business owners create sustainable business growth, overcome marketing inefficiencies and achieve their business growth plan.
'Triggers' is our monthly e-newsletter that contains a list of business and revenue growth articles we have created for business leaders like yourself to help you navigate the complex and dynamic world of marketing warfare and revenue growth. This collection of business growth articles covering various topics across the Marketing & Sales function, including Growth Strategy, Growing your Business, Cash Flow, Strategic Planning, Identifying Strengths & Opportunities and resolving Weaknesses & Threats, Building for long term Sustainable Growth, Big Idea Generation for Product or Service Industries, Staffing, Technology, Platforms, Building Trust and Transparency, Marketing Metrics, Entrepreneurship, Funding etc.
It addresses Brand Marketing challenges and provides solutions to Real business issues. If you would like us to cover a specific topic that your business is facing, or would like to have a conversation please click the link below.
Marketing Budgets for Business Growth
Businesses consistently strive to overcome marketing inefficiencies and create sustainable growth. Most of them realize all too well that the traditional way of investing in marketing and marketing budget allocating has to change. This need to change is driven by many factors including customers and their ever-changing behaviors. Customer preferences and biases make sales a lot harder. The objective behind arriving at and implementing a marketing budget model is to help unshackle marketing, enable your business to overcome marketing inefficiencies and create sustainable growth.
Logo Design for Business Growth
People are predominantly visual in nature and therefore logos give businesses the opportunity for people to recognize the brand and differentiate the business from competitors. Brand logos are the first impression for new customers. They communicate a business’s personality, create recognition, boost loyalty and also contribute towards building trust.
Consumer Insights for Business Growth
Consumer Insights are interpretations that businesses use to get an understanding into how and why prospect customers and ideal customers think, feel and act. It is rooted in human beliefs and behaviors that drive their thought process, decision making and action.
Create Strategies for Sustainable Business Growth
Driving any form of business growth is never easy; more so when you want it to be sustainable. It is more than just loading up your product with more features or even offering add-on services. Being able to recognize the true core of the business and where its core competencies lie, requires not only that you look internally but also externally as to where the turnaround opportunities for the business actually are. It sometimes demands restructuring, building a strong balance sheet and most importantly focusing on cash generation.
Drive E-Commerce Traffic for Business Growth
Business growth is almost always hard. Finding new avenues for revenue generation, optimizing costs, inventory, marketing spends etc. only add to the complexity of ‘business as usual’. Whether your business is a traditional brick & mortar that is either transitioning to, or adding an e-commerce arm; or a new-age startup that plans to be exclusively e-commerce, you need to build a solid and reliable e-commerce foundation.
Brand Equity for Business Growth
In today’s world of omni marketing channels, evolving marketing strategies and changing customer behaviours, businesses can only survive and thrive when their customers are happy. Customer happiness, while fleeting, can only be achieved by offering unique and quality products and services that in turn build a strong brand. Brands for the most part tend to be the most important intangible assets of a company. However if a company cannot calculate its brand equity how then can it work towards improving it with consumers or leveraging value for its stakeholders?.
Marketing Mix for Business Growth
For any effective strategy to be created it requires marketers to arrive at an optimum marketing mix for their product(s) or service(s). Achieving any notable success from Share of Mind and Wallet is often fleeting when your brand’s product or service is commoditised. In order to increase brand awareness and recognition, marketers need to consistently bring in new clients to their business and make the general public aware of their companies’ products/ service and brand names. It requires building trust and loyalty (which is crucial for long-term success).
Typography Design for Business Growth
Typography is an art form that takes practice, and is best left to the well-trained eye. Typography remains a critical element in your overall marketing and communication due to the visual impact it makes on communication. It is through typography that brands deliver their message, attract attention via visual hierarchy, build brand recognition, demonstrate personality, communicate a mood and tone, ensure harmony and consistency and make an impact.
Brand Archetypes for Business Growth
For consumers to better identify with businesses and their brands, identifying common goals enhances these exchanges, moving them from mere transactions to relationships. Archetypes are rooted in universal truths that are rich and distinctive. The goal of Brand Archetyping is to humanize the brand; to create a character that prospective customers can identify with, feel a connection, build loyalty, differentiate from the crowd and even in some cases fall in love with.
Value Creation for Business Growth
Value creation does not occur at the time of a sale. Truth be told, sales have almost nothing to do with it. Value creation begins much earlier and goes much deeper. Without having clarity of purpose built into the very DNA of your company, any solution will look like a great idea but guarantee complexity and failure in the future. Value creation requires clarity of vision and clarity of purpose. With clarity, decisions are easier, producing elegant simplicity and avoiding unnecessary wastage of time, money and energy. It helps your business hit the ground running, proving the much-needed profitability overlap that you value and your customer values.
UI UX Design and Development for Business Growth
UI Design (i.e. User Interface Design) focuses on ways to improve the look and interactivity of a website or mobile application, with the sole intention of optimising user experience. Every visual element that appears on the page of a website has a reason and purpose behind its presence on the website. UX Design (i.e. User Experience Design) focuses on optimising the satisfaction of the user when they interact with the website or application. UX design revolves solely around customer-centric development. Elements like Page Speed, Responsiveness, Personalisation, Multi-lingual etc. all contribute and impact the overall user experience.
Revenue Models for Business Growth
Businesses in general are 'for profit'. It they weren't they would be hobbies. Furthermore, it's not money that makes the world go round; it’s the businesses revenue model. As a business owner or leader, regardless of how good your product or service or app is, it’s only useful and helpful to the future of your company when there are paying customers.
Marketing Funnels for Business Growth
For any business to thrive and have an inspired future, it requires that its bottom line be as healthy as possible. One of the many ways that businesses fuel their bottom line is to increase their sales numbers. However, in a world that is facing a health crisis, stiff competition, dwindling margins and changing customer behaviours, how can businesses improve their marketing efforts and maximise ROI?
Behavioural Psychology for Business Growth
Marketing at its core is about communicating with people; understanding how and why people think the way they do, and empathising with their painpoints, creating value propositions and value journeys in an omni/ multi channel environment with the desired end-goal of them buying your product or service solution.
The role of marketing (simply put) therefore is to reduce the friction between what businesses have to sell and what customers want to buy. Simple right? Well, yes and no…
The role of marketing (simply put) therefore is to reduce the friction between what businesses have to sell and what customers want to buy. Simple right? Well, yes and no…
Market Research for Business Growth
With the constant and rapid changes in customer preference and purchase decisions, it can become difficult for businesses to not only stay relevant and create customer loyalty but also to make sound business decisions that ensure the profitability needed for survival and sustained growth. It is therefore important that businesses conduct market research periodically, especially for new products that they intend launching in the market.
"Without data, you're just another marketer with an opinion"
As most seasoned marketers already know, Marketing Research consists of a set of techniques used to collect information and better understand their customers.
"Without data, you're just another marketer with an opinion"
As most seasoned marketers already know, Marketing Research consists of a set of techniques used to collect information and better understand their customers.
Ethical Marketing for Business Growth
Marketing is tough; even more so today when there are dozens of brands offering confusingly similar solutions, products and services, all vying for a piece of customers' share of mind and share of wallet. These difficulties become magnified when businesses have limited budgets, shorter timelines to market success, high overheads, need for 3X+ returns on investment etc., and these in turn sometimes force poor marketing judgement and actions.
Social Media Marketing for Business Growth
Contrary to popular belief Social Media did not start with Facebook but actually began in the 1970s as a result of email. What started as a means for users to digitally connect with friends and family rapidly morphed (due to the speed of technology and innovation growing multifold each year) into a whole new world of access, information, engagement and interaction, not just for people but also for businesses across the world.
Building Brand Loyalty for Business Growth
Brand Loyalty and Customer Loyalty have been understood and used interchangeably by businesses. However while there is an overlap, there exists a distinction between the two. In India, price sensitivity is usually high and therefore most businesses tend to merge the two concepts. Furthermore, when there are multiple choices for the same product it only escalates the competition to play into pricing strategies to attract and retain customers through a predominantly Customer Loyalty lens.
In order to understand how to make each of these concepts work for your business, let's take a step back to understand their differences; why they are important and how you can leverage them to grow your business.
In order to understand how to make each of these concepts work for your business, let's take a step back to understand their differences; why they are important and how you can leverage them to grow your business.
Multichannel Marketing for Business Growth
Consumers live in a multi-channel marketing world that offers them a multitude of ways to engage with brands across offline and online mediums, platforms and devices. With this plethora of marketing options available, it can easily become overwhelming for businesses to choose one over the other, especially since consumers pivot mediums almost instantly. With the ever-changing technology landscape and newer platforms being developed, promoted and attracting new customers, it only gets harder for businesses to develop a marketing channel strategy that is right for them.
Where do they start? How do they choose? What should they use? Some of the many questions answered in this article
Where do they start? How do they choose? What should they use? Some of the many questions answered in this article
App Downloads for Business Growth
An industry report by the Statistic Research Department indicated that in India, there were 696 Mn smart phone users in 2020; this number would grow to 760 Mn in 2021 and 820 Mn by 2022. This exponential growth surge (despite the current health crisis) is due to cheaper internet costs, cheaper device costs, customer desire to 'stay connected' and a rising disposable income. Generation Z (16 - 24 yrs old) would contribute 37% of these purchases as they spend between 5 and 6 hours a day on their phones; followed by Generation Y - Millennials (24 - 35). The average Indian spends approximately 3 hrs and 14 minutes on the phone every day.
Paid Media Marketing for Business Growth
The marketing landscape is filled with a plethora of media options available for businesses to incorporate both offline and online. With most traditional businesses allocating between 10 and 20% of their media budgets towards digital marketing (a trend that seems to be continuously growing over the last few years), it becomes crucial to create a definitive and balanced media strategy to ensure optimum marketing efficiency and create sustainable business growth.
Colour Psychology for Business Growth
Marketing is a science and an art; simply because marketers sell solutions to other humans. While physically all humans are the same, the process of decision-making that happens in our minds varies drastically. Words, pictures, wants, needs, desires, fears, beliefs, ideologies, preferences, biases, culture, political view, upbringing etc. all play a subconscious role in not only how we see the world but in our purchase decisions and eventual actions. Colours speak in a language that words sometimes cannot replicate. They subconsciously communicate on an emotional level that can either persuade us positively or negatively as to our actions. Colours act as anchors to the stories that words create. It's almost magical in some ways; and it is with this magic that decisions are often made.
Empathy Marketing for Business Growth
Brands have leveraged a variety of ways to attract, engage and retain customers. From playing up heritage to prestige to instant gratification to entertainment, or a combination of these in varying degrees, while trying to stay authentic and honest. Marketing is the bridge between what businesses have to offer (sell) and what customers buy. Its role is not only to communicate and engage but to reduce the friction that exists between the product that's being sold and the customer’s wallet. While all marketing should be about creating remarkable customer value journeys (not just experience journeys) it does get complicated in terms of time, effort and money. With constantly-evolving changes in customer personas and biases, social and economic drivers, competitive environment and the global pandemic that has possibly irrevocably changed customer behaviour for the foreseeable future; how can brands today connect and convert more customers?
Active Listening for Business Growth
One of the ways that Revenue Growth can be achieved is by bridging the gaps between what your company has to offer, what customers believe they need and what customers are willing to pay.
Unless your company is working on 'the cutting edge of innovation' it pays to learn to actively listen to your customers. One can argue that if Henry Ford listened to what his customers wanted, he would have had to create faster horses or if Steve Jobs listened to what his customers wanted, we wouldn't have ever had iPhones, iPods, iPads or Apple Music.
One can argue that customers don't know what they want, or that customers are not always right, or that we create for the proactive consumer (i.e. the screaming minority) but the real question to ask yourself is "Does your company have the staying power to wait it out till customers are ready to buy your cutting-edge innovation?"
Unless your company is working on 'the cutting edge of innovation' it pays to learn to actively listen to your customers. One can argue that if Henry Ford listened to what his customers wanted, he would have had to create faster horses or if Steve Jobs listened to what his customers wanted, we wouldn't have ever had iPhones, iPods, iPads or Apple Music.
One can argue that customers don't know what they want, or that customers are not always right, or that we create for the proactive consumer (i.e. the screaming minority) but the real question to ask yourself is "Does your company have the staying power to wait it out till customers are ready to buy your cutting-edge innovation?"
Customer Pain Points for Business Growth
There are thousands of books (some bestsellers) over the last decade that tell detailed stories of companies that have made it big on solving customer pain points and edging out competitors with innovation. Whether the solution was power or speed or customisation, the business made sure that their solution was reliable and built trust. Almost every business guru out there in the world will tell you 3 areas to focus on if you want to grow your business and take it to the next level. But in actuality it's a lot harder than most business owners and leaders will admit. We all know what a customer pain point is - they are specific problems that prospect customers are experiencing in their business or lives.
