LP Image Template.jpeg

CREATIVE LOGO DESIGN AND REMARKABLE BRAND IDENTITY FOR MARKET DOMINATION

Give your brand an unfair competitive advantage and attract high value customers by leveraging our customer centric brand design solution

Need Help To Create A Powerful Brand?

Our brand design solutions are built to create brands that are recognizable, memorable and preferred. Create a unique brand that conveys Stability, Agility and Reliability, Reinforces Preference, Improves Recognition, Inspires Employees, Discourages Copycats, Supports Advertising and most importantly generates New Customers. We also offer a brand refresh for existing businesses that need to leverage advanced branding techniques. The Trigger 5 Star Advanced Branding and Design System harnesses Stakeholders, Brands, Audience, Category and Competitive parameters to provide a 360° Brand Design Solution.

WHAT DO WE DO?

Brand Strategy
Logo Design
Brand Messaging Strategy
Communication Design
Packaging Design
Environmental Design
Experience Design
Brand Applications and Extensions
Brand Style Guide

HOW WE DO IT?

The solution consists of 5 stages

Discovery (stakeholders and decision makers),
Analysis (category and competition analysis),
Code (brand strategy),
Create (design ideation and route exploration) and
Amplify (design execution and delivery)

HOW DO OUR DESIGN SOLUTIONS BENEFIT YOU?

Value delivered by empowering businesses with brand building blocks for market differentiation and success.

Our design solution ensures your business achieves its full and true potential by building Authority, Loyalty, Memorability, Financial Value and Trust.

Need Help To Create A Powerful Brand?

Would you like to download our 'Marketing Acceleration' Playbooks?

14 Strategies for Business Success During Difficult Times
24 Lead Generation Strategies To Drive Awareness and Engagement
26 Simple Ways to Measure Effectiveness in Marketing for Powerful Growth
36 Powerful Marketing Tactics That Actually Energize Growth In Your Marketing Funnel
Ways to Unlock Irresistible Customer Value With Your Brands Archetype

Yes, I want them

Need Help To Grow Your Business?

TRIGGER INTEGRATED MARKETING COMMUNICATION SERVICES

STRATEGY

Insights

Consumer Insights
Cultural, Behavioural and Market Trends
Competitive Analysis

Consulting

Brand Vision
Brand Positioning
Brand Architecture
Product Pricing Strategy
Brand & Product Launch
Growth Strategy
Idea Generation Workshops
Startup Consulting
Investor Funding

Planning

Marketing Strategy
Campaign Strategy
Consumer Journey
Channel & Media Strategy
Paid Media Strategy

CREATIVE & DESIGN

Creative Strategy
& Development

Logo Design & Visual Identity
Tone of Voice
Packaging Design
Environmental Design
Content Development
Creative Collaborations
Creative Direction

Content Production

Art Direction & Copywriting
Creative Production
Graphic Design
Photoshoots
TV Commercials
Digital Films
Post Production

Event Production

Creative Design

COMMUNICATION

Communication Strategy
& Development

Brand Messaging & Storytelling
Communication Design
Content Writing
BTL Communication Development

MARKETING & SALES

Go-to-market

Brand & Product Launch
Brand Awareness Campaigns
Demand Generation & Lead Generation
Interactive eCommerce Platform Design & Development
Application Development
Onboarding into Modern Trade & ePlatforms
Social Media & Digital Marketing

Logo Design for Business Growth

People are predominantly visual in nature and therefore logos give businesses the opportunity for people to recognize the brand and differentiate the business from competitors. Brand logos are the first impression for new customers. They communicate a business’s personality, create recognition, boost loyalty and also contribute towards building trust.

Articles.021.jpeg

Branding & Brand Identity

There are many approaches that professional branding agencies use to create and then narrow down on a Name; segregating Good Names from Great Names.

BUT WHERE DO YOU START?

Brand Naming and Identity Design is a delicate bend of both - Art & Science. Your brand name is the first impression and continues to evoke a positive emotional response with internal and external stakeholders and customers. The most powerful brand names connect with and move people to buy because they are based on familiarity and concepts these people understand and appreciate.

Articles.024.jpeg

Brand Positioning for Business Growth

There is an old saying “If you build it, they will come”; however in marketing and the battle for the consumers mind and share of wallet, this couldn’t be further from the truth.

There are thousands of brands and products in the market all trying to grow their market share by getting more consumers to use their product or solution. How does your brand stack up and stand out against the odds? A key component in your marketing arsenal is Positioning.

Articles.008.jpeg

Brand Tone of Voice for Business Growth

Most businesses quickly design their Logo; define their Vision, Mission, Values; maybe even their Positioning Statements. Very few define their brand's Tone of Voice. In marketing, a brands Tone of Voice is how the character of your business comes through in your words. It's not about the content (what you say) but more about the way you say it and the impression it makes on everyone who reads or hears you.

Articles.009.jpeg

Brand Imagery for Business Growth

Brand Imagery helps build compelling poetry, convincing narratives, vivid plays, well-designed film sets or descriptive songs. It allows consumers to directly sympathise with characters and narratives as they imagine themselves having the same sense experiences. It can take consumers back to their childhood, transport them to an aspired future, prevent them experiencing a potential concern or provide relief to a present and existing discomfort. As consumers we experience life through all our senses. Hence creating and communicating through strong brand imagery will reinforce Familiarity, Preference and Trust.

Articles.050.jpeg

Colour Psychology for Business Growth

Marketing is a science and an art; simply because marketers sell solutions to other humans. While physically all humans are the same, the process of decision-making that happens in our minds varies drastically. Words, pictures, wants, needs, desires, fears, beliefs, ideologies, preferences, biases, culture, political view, upbringing etc. all play a subconscious role in not only how we see the world but in our purchase decisions and eventual actions. Colours speak in a language that words sometimes cannot replicate. They subconsciously communicate on an emotional level that can either persuade us positively or negatively as to our actions. Colours act as anchors to the stories that words create. It's almost magical in some ways; and it is with this magic that decisions are often made.

Articles.038.jpeg

Sonic Branding for Business Growth

Branding has typically been associated with visuals (e.g. logos, images, fonts and colours) but as humans we also rely on our other senses, especially sound. In a marketplace that is cluttered with hundreds if not thousands of confusingly similar products and solutions, it becomes imperative to stand out - increase memorability and preference for your brand. The use of sound to trigger a memory, provoke an emotion that customers can associate with a brand without having to see a communication does offer brands a powerful and easy way to remain top-of-mind to their customers.

Articles.033.jpeg

Personal Branding for Business Growth

Whether you are a CXO/ in career transition/ starting a new company or running your own business; your Personal Brand is one of your biggest strengths and most vulnerable assets.
In a country with over 1.3 Billion people, your reputation and managing how you’re perceived can become your biggest challenge. Most people don’t give it a moment's thought and let others define them. While others' opinion of you shouldn’t define or stop you from going after or doing what you want; setting and controlling the narrative is definitely in your own hands.

Articles.007.jpeg

Stop Selling from your What and Start Selling from your Why

Businesses always tend to communicate to their consumers from WHAT they do. In some case they are able to explain even HOW they do it. They however almost never communicated WHY they do it.

Communicating from the WHY of your brand makes all the difference. Not only does it work for your prospect consumers but it also gives purpose and direction for your internal teams.

Articles.054.jpeg

Building Brand Loyalty for Business Growth

Brand Loyalty and Customer Loyalty have been understood and used interchangeably by businesses. However while there is an overlap, there exists a distinction between the two. In India, price sensitivity is usually high and therefore most businesses tend to merge the two concepts. Furthermore, when there are multiple choices for the same product it only escalates the competition to play into pricing strategies to attract and retain customers through a predominantly Customer Loyalty lens.

In order to understand how to make each of these concepts work for your business, let's take a step back to understand their differences; why they are important and how you can leverage them to grow your business.

Need Help To Create A Powerful Brand?