Business owners and leaders, irrespective of the size, revenue, location or industry all want 1 thing - better qualified leads. Whether your business is in the B2B space or B2C or B2B2C or D2C, the question still remains the same: “How can I get better Sales Qualified Leads for my business?”.
The Split Personality of Marketing
Marketing is often perceived to have a split personality. This perception is fueled by old-guard marketers who rely on one side being Traditional media (i.e. TV. Radio, Print and other broad-reach media vehicles) and young gun marketers who rely on the other side being Performance Marketing and data driven measurement of online activity.
These sometimes rigid beliefs result in an imbalance and therefor a need for a “full-funnel” marketing approach that combines the power of brand building and performance marketing to ensure that value is created and delivered to prospect customers across all touch-points within the marketing funnel. A full-funnel marketing approach requires that businesses implement Brand-building measurements, Unified set of KPIs between channels and funnel stages to actual business results, update media mix and integrated spending and a full-funnel operating model.
WHAT DO WE DO?
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Brand Awareness & Business Growth (Offline & Online)
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Go-to-Market (B2C/ B2B2C/ B2B) Strategy
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Target Audience Profiling, Targeting Strategies, Consumer Value Journeys
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Business to Business Demand Generation Strategy
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Business to Customer Lead Generation Strategies
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Creative Campaign Strategy & Development
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Pricing Strategy
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Social Media Marketing, eMail Marketing, Creative Development, Channel Management and Analytics
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Soft Skills Training for Teams
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Media Planning & Buying
HOW DO WE DO IT?
Our solutions bridge the gaps between what companies have to sell and what consumers want to buy; be it offline (Modern Retail) or online (Platforms).
HOW DO OUR MARKETING & SALES SOLUTIONS BENEFIT YOU?
Value delivered by Direct Linking of your Business Performance to our Earning. We turbo charge the pre-sales and sales functions with new age systems and processes, creativity, technology and innovation. We also offer clients the option to have their entire sales and marketing function Externally Managed with complete Accountability and Transparency, thereby enabling them to 100% focus on their core competency.
Would you like to download our 'Marketing Acceleration' Playbooks?
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14 Strategies for Business Success During Difficult Times
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24 Lead Generation Strategies To Drive Awareness and Engagement
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26 Simple Ways to Measure Effectiveness in Marketing for Powerful Growth
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36 Powerful Marketing Tactics That Actually Energize Growth In Your Marketing Funnel
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Ways to Unlock Irresistible Customer Value With Your Brands Archetype
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