Arriving at what makes your prospective consumer ‘Tick’ is probably one of the toughest parts when deciding on the Value Proposition of your product or service
Over the years, marketing teams and marketing guru’s have devised many ways to be able to identify who their ideal customer is; starting with Socio Economic Classification (SEC) to M.A.N., to Buyer Persona’s. Each of these methods reveal different dimensions of a consumer.
What these don’t cover is "But Will They Actually Buy?" your product of service after you have Identified, Informed, Dialogued, Nurtured and Motivated them.
In order to answer that, SME businesses need to dive a little deeper into the psyche of their prospect; not as a consumer but as a human. To understand What Will Make Them Tick when it comes to opening their wallet and handing you his hard earned cash.
Keeping the article in-line and with focus on Marketing (taking for granted that humans in general are Good in Nature and Desire to be Happy); there are 5 dimensions that make people TICK; that SME businesses should pitch their Value Proposition around
People find incredible comfort in Certainty.
ex: Knowing that the sun will rise tomorrow is very reassuring and comforting to people
People like “Surprises” that they want or expect. Everything else is a problem.
ex: Finding out that your wife is with child is a Surprise that you welcome
People like to feel “Important / Unique / Needed”. After all, we are a species of over 1Bn.
ex: Attentively listening to your grand parents stories or playing games with your children
LOVE AND CONNECTION
People experience life via emotions and therefore love the feelings brought on by “Intimacy / Friendship” with others.
ex: Family holidays; Surprise birthday parties guarantee building stronger bonds
Not everything in life is about acquiring money & status. People long for Mental, Emotional & Spiritual Growth.
ex: Morning Yoga / weekly temples visits
Being social creatures, people look forward to contributing to the lives of others as much as it help us relive our experiences
ex: The elderly apartment uncle teaching your son to play badminton
How does your Businesses Value Proposition stack up against these 5 dimensions?
Trigger Worldwide is a Growth Marketing Agency, built specifically for SME’s and Startups to create Sustainable Business Growth. Our proprietary tools and process methodologies harness Technology, Creativity & Innovation, leverage Economic Drivers and Consumer Beliefs to help SME’s achieve their Growth Agenda’s.