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As a business owner or leader you face & solve myriad problems everyday. When it comes to business growth & stability in a pandemic, arriving at a Problem Definition Statement that is articulated in a manner that definitive, concise and opens up solutions (ideas) becomes the bases for effective solutions to be discovered.

More often that not, the Business Problem is articulated in the follow manner 

Business Problem "To get more customers" or 

Business Problem "To Increase Brand Awareness" or 

Business Problem "To Improve Profit Margins"  or 

Business Problem "To Sell More Products" etc


However these statements while they appear to be definitive & concise are 'Wishes'. 


We Wish "To get more customers"

We Wish "To increase brand awareness"

We Wish "For higher profit margins"

We Wish "For more products to be sold"


Non of these statements, when presented to internal team (Marketing & Sales) or external partners (ex Advertising & Marketing Agencies) for Ideas & Solutions, will ever result in anything more that short lived tactics and marketing gimmicks. Furthermore, which business does not wish to get more customers? Or have better brand awareness? Or want higher profits? Or wants to see more products?

So how should a Problem Definition Statement be articulated?


The first step is to Identity the Most Urgent (Single Biggest Obstacle) Business Problem that the brand is facing in the market place


(Hint: What is the 1 thing, that if you solved, would address a current & critical businesses problem. The key is to drill deep down into the various problems that the business is facing to arrive at the root cause and solve the root cause)


The second step is to account for Cultural Context (Beliefs), Consumer (Perceptions & Behaviours), Category Codes, Competitive Landscape  & Economical factors that are having a negative impact your business at this current point of time  


The third step is to articulate the Problem Definition Statement in a Concise, Single Minded and Sharp matter


The forth step is to craft the statement as a question; that inspires discussion, generate innovative ideas and empowers action


Your Problem Definition Statement would look something like this 


How can __________ Accomplish / Achieve __________ In spite of __________?


A strong Problem Definition Statement will act at a guideline for everything your business does going forward. It directly impacts business & marketing strategies, creative & content development, internal systems & processes etc.

Trigger Worldwide is a Growth Marketing Agency, built specifically for SME’s and Startups to create Sustainable Business Growth. Our proprietary tools and process methodologies harness Technology, Creativity & Innovation, leverage Economic Drivers and Consumer Beliefs to help SME’s achieve their Growth Agenda’s.

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