Traditional Business Plans have earned their place in business; however they lack the flexibility required for ‘LIVE’ businesses; especially in a competitive and dynamic environment.
A business is like a moving car with a powerful engine. It has different parts doing different things at different speeds with different inputs and outputs all the time. Together these efforts, produce only one output - Progress. The reason is that everything is aligned and in perfect synchrony.
The problem with traditional Business Planning is that it is rigid and often still-born. It fails to take into account that ‘Life Happens’ in the business. More importantly, it fails to ‘Inspire’ & ‘Align’ everyone within the organisation to do their part and work towards a common goal.
What businesses need today are Strategy Maps; a visual summary of what businesses need to do to gain more consumers and improve their financial outlook.
STRATEGY MAPS HELP BUSINESS LEADERSHIP TEAMS TO
Clearly Visualise Goals (Financial, Consumer, Internal, Development)
Cleverly Communicate and Engage with the rest of the company
Demonstrate Successful Achievement of these goals
STRATEGY MAPS HELP BUSINESS EMPLOYEES TO
Visualise the connections between various ideas within the organisation
See how ideas could lead to specific & measurable results
Define a starting point for departments within the organisation
Visualise their roles and responsibilities towards supporting new directions and growth agendas, training and process changes
See how their actions fit into the overall fulfillment strategy
Related Reading: Growth Strategies
Every business is unique; at different life-stages, different goals; different business problems etc. Strategy Mapping will therefore look very different for Companies for Profit Vs. Not for Profit Companies Vs. Public Utilities etc. Hence the order of the 4 main parameters will vary in addition to the 'Cause and Effect' of the Ideas in relation to the 4 main parameters.
Trigger Worldwide is a Brand Marketing Agency, built specifically for businesses to create Sustainable Growth. Our proprietary tools and process methodologies harness Technology, Creativity & Innovation, leverage Economic Drivers and Consumer Beliefs to help businesses overcome marketing inefficiencies and achieve their Growth Agendas.
“CREATE AN INSPIRED FUTURE FOR YOUR BUSINESS”
~ Trigger Worldwide