The first step towards creating An Epic Buying Experience is to recognise that there exists only 3 types of prospect consumers: 

Prospect Consumer Type 1

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THOSE THAT KNOW, 

THAT THEY KNOW!

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These consumers are

1. aware of their needs

2. know about your brand

3. know how your product or service helps them 

4. currently use a competitor product

Prospect Consumer Type 2

THOSE THAT KNOW,

THAT THEY DON'T KNOW!

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These consumers are

1. aware of their needs

2. might be aware of your brand

3. don’t know enough about your product or service and how it is better for them

4. actively looking to buy your type of product or service

Prospect Consumer Type 3

THOSE THAT DON'T KNOW, THAT THEY DON'T KNOW!

These consumers are

1. unaware of their needs

2. unaware of your brand 

3. unaware of your product or service and how it can help them  

4. could be users of your product or service in the future

The second step is to realise that a single content strategy across these 3 segments will not work. You need to build different content strategies, as each segment is unique because of their need states & awareness.

The third step is to Create, Build and Reinforce meaningful Connections with prospect consumers across their need states & buying journey.

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Trigger Worldwide was built especially for the business owners and leaders of SME’s and Startups to achieve their Business Growth Agenda. Our consumer centric approach creates powerful & convincing brand stories that bridges the gaps between company speak and consumer expectations for cohesive and complete experiences across consumer  journeys. Our Sales & Sales Enablement Solutions is a culmination of over 20 years of working with global networks agencies across B2B & B2C segments