We all know marketing is essential for any business; Unless people know about your company, what it offers and where they can buy it; how will they purchase your product or service?. In an ocean of marketing tactics available for businesses today, it can easily and quickly become overwhelming to identify Which ones to start with? What to expect? How long does it take to see results? How to measure results?.
Below are 5 questions to ask yourself before devising Marketing Tactics for your business
ARE YOU WILLING TO WAIT FOR ORGANIC RESULTS (6-9 MONTHS)?
If yes, then investing on SEO will help create a flow of inbound leads and grow your business in an organic and sustainable way. Yes, cheaper too.
HAVE YOU TRIED EMAIL MARKETING YOUR CONTACT LIST?
Tapping your old customers, clients etc with a strong eMail marketing strategy is another great way to do it. Depending on your category; the average open rate of a good email is about 15% while a good conversion rate is about 1.2% - 2%.
HAVE YOU TRIED USING YOUR PERSONAL SOCIAL MEDIA ACCOUNTS TO MARKET YOUR BUSINESS?
Social Media is wonderful when your business already has thousands of followers and money to spend on reaching them. Using your personal social media account (e.g. linkedin, facebook, instagram etc) enables you to market your business to a greater audience without having to build followers to your business page. Create engaging and thought-provoking content so they follow your company.
DO YOU USE HASHTAGS WHEN YOU POST CONTENT?
Using hashtags relevant to your business and category when posting on your social media is another great way of amplifying the reach of your message without spending money. Identify trending hashtags and don’t forget to create one for your company too.
WHAT IS YOUR EXPECTED COST PER LEAD?
Paid advertising is just that - Paid. Defining your expected cost per lead will help your business devise a more effective marketing strategy to drive results
Marketing (the process of attracting and engaging with new customers to buy a business's products or services) is a mix of Inbound & Outbound tactics. We live in a Digital First world, where customers go online before venturing out to visit stores (if ever) to buy products.
Effective Inbound Marketing Tactics
Search Engine Optimisation
Social Media Marketing
Effective Outbound Marketing Tactics
Search Engine Marketing
Traditional Advertising (e.g. Print, Radio etc)
Digital Advertising (Social Networks, Google Display Network)
MIND THE GAP (6 Rules)
There is No Magic Wand
There is no roadmap for success. It does not exist; it cannot be replicated; it will not happen overnight
Create a Plan (it does not have to be perfect)
Every business is different and loyal customers of that business are different
Start Small and Adapt Quickly
You don’t need big money to start. But you do need to have a budget. Some things will work and some will not (depending on the Brand, the Category, the Culture, the Audience and the Competition). The key is to adapt quickly
Do More of What's Working
When you start seeing success with a tactic, invest More Time, More Effort and More Money into it
Ask for (Expert) Help
You don’t have to know everything nor have to do it yourself. Reach out to specialists who can help you achieve your goals
Nothing Worthwhile is Ever Free
Cheaper may be preferred but where there are peanuts you usually find monkeys
Related Reading: Unleashing the power of experiential marketing, Viral Marketing, Customer Centricity
Trigger Worldwide is a Brand Marketing Agency, built specifically for businesses to create Sustainable Growth. Our proprietary tools and process methodologies harness Technology, Creativity & Innovation, leverage Economic Drivers and Consumer Beliefs to help businesses overcome marketing inefficiencies and achieve their Growth Agendas.
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~ Trigger Worldwide