Performing Musician

SONIC BRANDING FOR BUSINESS GROWTH

Branding has typically been associated with visuals (e.g. logos, images, fonts and colours) but as humans we also rely on our other senses, especially sound. In a marketplace that is cluttered with hundreds if not thousands of confusingly similar products and solutions, it becomes imperative to stand out - increase memorability and preference for your brand. The use of sound to trigger a memory, provoke an emotion that customers can associate with a brand without having to see a communication does offer brands a powerful and easy way to remain top-of-mind to their customers.

 

Aural branding is not something new, however investing in it has either taken a back seat or been seen as something for large companies. In times of volatility, uncertainty, complexity and ambiguity, Aural (Sonic) branding can exponentially strengthen brand recognition (as much as if not more than the need for a visual identity of a brand).  

Here are a few examples of well-known brands that have used Aural (Sonic) Branding successfully

Conclusion

Good Branding has the ability to set your company apart. While there may be other companies offering confusingly similar solutions, you owe it to your company and your brand to give it every advantage for market success in a highly competitive environment. Aural (Sonic) Branding offers brands several psychological advantages - It triggers emotions, it gets more attention, it enhances brand recall and Music delivers clearer messages.

Trigger Worldwide is a Brand Marketing Agency, built specifically for businesses to create Sustainable Growth. Our proprietary tools and process methodologies harness Technology, Creativity & Innovation, leverage Economic Drivers and Consumer Beliefs to help businesses overcome marketing inefficiencies and achieve their Growth Agendas.

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