Organisation culture is built over time. Acceptable & unacceptable behaviours, Beliefs, Systems, Processes, Traditions etc were initially established in response to external & internal events to protect and safeguard the organisation and its employees. Over time these notions became deeply ingrained into the organisation to become part of its culture. Markets evolved, Categories grew, People changed, Businesses pivoted and yet as the business grew it become increasingly difficult to change these preconceived notions that have now become organisational culture.


In its most simplistic form: Culture guides discretionary behaviour; Culture is the employees guide after the employee handbook ends and the CEO has left the room. Culture is what sustains employee enthusiasm in the midst of work stress. Not everything in an organisational culture is bad, there are definitely certain things that need to be reviewed and evaluated for relevance in today marketplace.

Without Identifying, Evaluating, Eliminating & Imprinting cultural reforms every two to three years, it is almost impossible to drive business growth especially in a competitive market environment; let alone a slowdown market environment. 

As Business Owners / Leaders in the SME sector as part of achieving your growth agenda it is imperative that you also take stock of the current organisational culture to ensure that it is in-sync with the new goals of the company. 

Start with this simple exercise 

  • Identify whatever behavioural norms are at work

  • Evaluate if they are still relevant and valid

  • If there are not valid eliminate them

  • Communicate WHY some norms have been preserved / eliminated and WHY new norms are being implemented

  • Hire an external trainer if necessary to help employees understand and align to the new organisational culture

Important things to consider

  • Have you discovered, articulated & communicated your companies WHY? 

  • Have you articulated & communicated your companies  Values? (And what should they actually mean to your employees)

  • Have you articulated & communicated your companies Vision?

  • Culture is not HR’s job. Its everyones job

  • Invest time in talent (hiring, training & retaining)

  • Reward / Award those that epitomise organisational  culture

  • Honesty & Trust trump free booze every-time

Trigger Worldwide is a Growth Marketing Agency, built specifically for SME’s and Startups to create Sustainable Business Growth. Our proprietary tools and process methodologies harness Technology, Creativity & Innovation, leverage Economic Drivers and Consumer Beliefs to help SME’s achieve their Growth Agenda’s.

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