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Marketing has always been a pain point for most organisations. The plethora of advertising marketing and communication platforms, the continuous onslaught of competitors, a highly price-sensitive marketplace, limited marketing budgets, ever-changing customer preferences and expectations have put tremendous strain on the Marketing and Sales functions. Covid-19 and its effect on the economy have made businesses and customers relook at and reprioritise their wants and needs.

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Related Reading: Marketing Budgets, Copywriting that sells, Social Media marketing, Personalization with Email marketing, Harnessing growth with Affiliate marketing, Video Content marketing, Leveraging Paid Media marketing, Arriving at the right Marketing Mix, The importance of Customer centricity

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There are many different marketing tactics that businesses can use to promote growth.

Types of Marketing

Some popular strategies include:

  • Search engine optimization (SEO): Optimizing a website and its content to rank higher in search engine results pages.

  • Content marketing: Creating and sharing valuable, relevant, and consistent content to attract and engage a specific target audience.

    • Personalized content: Use data and technology to personalize your marketing efforts and create a more relevant and engaging experience for your target audience.

    • Video content: Video continues to be a popular and effective format for marketing, with platforms such as YouTube and TikTok seeing strong growth.

    • Interactive Content: Interactive content like polls, quizzes, and surveys can be used to engage customers and gather valuable data.

  • Social media marketing: Using social media platforms to connect with customers and promote a business.

  • Email marketing: Sending promotional emails to a list of subscribers to promote products or services.

  • Influencer marketing: Partnering with influential people in a particular industry or niche to promote a business.

  • Referral marketing: Encouraging customers to refer friends and family to a business.

  • Paid advertising: Using paid ads such as Google AdWords, Facebook ads, Instagram ads and YouTube ads to reach a wider audience.

  • Pay-per-click advertising (PPC): This involves paying for advertising space on search engines or other websites.

  • Referral marketing: This involves encouraging current customers to refer new business to you.

  • Public relations (PR): This involves getting coverage for your business in the media.

  • Trade shows, events and Networking: Attend or host trade shows, events or networking opportunities to promote your business and connect with potential customers.

  • Voice Search Optimization: As the use of voice assistants like Amazon Alexa, Google Home, and Siri is increasing, optimizing your website for voice search will be important.

  • Virtual and Augmented Reality: These are becoming more popular, and it can be used as a marketing tool to showcase the product, which can be more interactive and engaging for the customer.

Would you like to download our 'Marketing Acceleration' Playbooks?

  • 14 Strategies for Business Success During Difficult Times

  • 24 Lead Generation Strategies To Drive Awareness and Engagement

  • 26 Simple Ways to Measure Effectiveness in Marketing for Powerful Growth

  • 36 Powerful Marketing Tactics That Actually Energize Growth In Your Marketing Funnel

  • Ways to Unlock Irresistible Customer Value with a Brand's Archetype

Conclusion:

 

It's important to note that a successful marketing strategy will likely involve a combination of different tactics, rather than relying on just one. It's essential to keep in mind that the most effective marketing tactics will vary depending on your business, industry, and target audience. Regularly assess the effectiveness of your marketing tactics and adjust as necessary. 

 

Be open to experiment with different strategies and constantly evaluate their effectiveness as different tactics may work better for different types of businesses and industries, and it's often a good idea to test multiple tactics to see what works best for your particular business.

Trigger Worldwide is a Brand Marketing Agency, built specifically for businesses to create Sustainable Growth. Our proprietary tools and process methodologies harness Technology, Creativity & Innovation, leverage Economic Drivers and Consumer Beliefs to help businesses overcome marketing inefficiencies and achieve their Growth Agendas.

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