WHAT'S IN A NAME? EVERYTHING!
So, you’ve decided to start a new business! Congratulations on taking the leap to Entrepreneurship and creating your own Inspired Future. The road ahead is filled with challenges and endless possibilities that at times will seam overwhelming yet satisfying.
One of the first things that you will need to do, is Choosing a Name for your Company/ Brand. While it may not be the most important business decision you will ever make, it can be one of the hardest - because it is important and you are doing it for the first time.
Whatever you come up with, there will always remain a small voice at the back of your mind
“CAN I COME UP WITH SOMETHING BETTER?”
After all, you don’t have forever to decide nor do you want to spend the rest of your life with a name that you feel could have been better if you had had a better idea.
There are many approaches that professional branding agencies use to create and then narrow down on a Name; segregating Good Names from Great Names.
BUT WHERE DO YOU START?
Brand Naming and Identity Design is a delicate blend of both - Art & Science. Your brand name is the first impression and continues to evoke a positive emotional response with internal and external stakeholders and customers. The most powerful brand names connect with and move people to buy because they are based on familiarity and concepts these people understand and appreciate.
DEFINE THE ESSENCE OF YOUR BUSINESS
ALWAYS KEEP YOUR CUSTOMER AT THE CORE
(Unless you want to be the only one who buys your solution)
CHOOSE SOMETHING THAT EXCITES YOU
(You want a name that makes you jump out of bed in the morning)
CONFUSINGLY SIMILAR NAMES WILL WORK AGAINST YOUR BRAND
(Your Brand is going to be fighting for Consumer Mind Space as much as Share of Wallet)
MAKE A LONG LIST
(Brainstorming helps cover both Practical and Emotional aspects of your brand and the Essence of your business)
GIVE IT A CREATIVE TWIST
(Something that can be used as a Conversation Starter; if you've written your name in Binary Code… You’ve gone too far)
KEEP IT SIMPLE, SILLY
(Convoluted names are difficult to remember)
(If you cannot afford going to a professional agency; go to your friends and family who will ‘call it like it is’)
DO DUE DILIGENCE
(Check availability and other legal considerations)
DESIGN & REGISTER
(There are plenty of websites online off which you can buy a design. Keep in mind that those designs are available to everyone so IF you want something unique you should go to a professional agency)
Related Reading: Logo Design, Death by Commodity, Personal Branding
Trigger Worldwide is a Brand Marketing Agency, built specifically for businesses to create Sustainable Growth. Our proprietary tools and process methodologies harness Technology, Creativity & Innovation, leverage Economic Drivers and Consumer Beliefs to help businesses overcome marketing inefficiencies and achieve their Growth Agendas.
“CREATE AN INSPIRED FUTURE FOR YOUR BUSINESS”
~ Trigger Worldwide