Most SME’s quickly design their Logo; define their Vision, Mission, Values; maybe even their Positioning statements. Very few define their brands Tone of Voice. In marketing, a brands Tone of Voice is how the character of your business comes through in your words. Its not about the content (what you say) but more about the way you say it and the impression it makes on everyone who reads or hears you.


A brands Tone of Voice is as unique as a person’s fingerprint or their face. Some tones are pleasant and polite, others pushy and in your face. Some say much by saying little, others say a lot without saying much.

Below are our recommendations / checklists towards creating an effective and unique Tone of Voice 

Trigger Worldwide was built especially for the business owners and leaders of SME’s and Startups to achieve their Business Growth Agenda's. Our Design solution is a culmination of over 20 years of working in global networks agencies working with clients in B2B & B2C segments. Our robust process mythology helps SME's and Startups discover their unfair competitive advantages for market dominance and sustainable growth 

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